Channel Marketing Manager
Core
Drive pipeline and net-new customer growth by planning and executing partner marketing programs for high-priority partners in North America.
Role type
Individual contributor channel marketing manager
Builds
Partner-led demand generation and go-to-market programs
Domain
Cybersecurity / Channel Sales
Deliverable
product features
Required skills
Partner marketing program design, demand generation strategy, joint marketing planning, budget and MDF management, CRM and marketing platform proficiency, data analysis for ROI optimization
Preferred skills
Experience with national or strategic VARs, AI-powered tool usage, cybersecurity domain knowledge
Technologies
Salesforce, PowerBI, Asana
Responsibilities
Own partner marketing outcomes for a focused portfolio, plan and execute high-impact partner demand generation programs, collaborate with sales and product teams on joint marketing plans, build relationships through partner enablement, manage partner marketing budgets and MDF, use AI-driven tools to streamline workflows
Seniority
Mid-level, hands-on IC