Senior Customer Marketing Specialist
Core
Own and execute customer engagement and advocacy programs that drive retention, expansion, and brand credibility for a fleet management SaaS platform.
Role type
Senior individual contributor customer marketing specialist
Builds
Customer advocacy assets (case studies, testimonials), online community, and review platform presence
Domain
B2B SaaS (fleet management, safety, operations)
Deliverable
product features
Required skills
Customer marketing execution, advocacy program management, online community management, review platform operations, storytelling, project management, data analysis
Preferred skills
Experience in transportation/logistics/field service industries, managing customer reference programs, familiarity with WordPress and video hosting platforms
Technologies
G2, TrustRadius, Capterra, Gartner Peer Insights, Peerbound, Asana, WordPress, Wistia
Responsibilities
Execute customer marketing campaigns for adoption and retention; recruit and manage customer advocates; manage online community engagement and feedback; own review platform operations (G2, TrustRadius); produce case studies and testimonials; track and report on advocacy metrics
Seniority
Senior, hands-on IC