Ecosystem Marketing Lead
Core
Owns the partner-facing GTM strategy and packaging for Lattice's ecosystem partnerships and integrations to reach managers and functional leaders beyond HR buyers.
Role type
Senior IC Ecosystem Marketing Lead
Builds
Joint go-to-market motions, campaigns, events, content, and executive programs with strategic AI and work-tech partners.
Domain
B2B SaaS, HR Technology, AI, Work-tech
Deliverable
product features
Required skills
Partner marketing strategy, joint GTM program execution, technical product translation, cross-functional stakeholder management, metrics-driven program evaluation, external representation
Preferred skills
HR technology, AI, or adjacent work-tech ecosystem experience
Technologies
None explicitly listed
Responsibilities
Develop joint launches, campaigns, events, and content with strategic partners; Translate partner-enabled capabilities into clear customer value and messaging; Build repeatable partner marketing motions across co-marketing and sales enablement; Activate partners through events and account-based opportunities; Identify and prioritize partners for distribution and credibility; Represent Lattice at strategic partner events; Educate partners on integration capabilities and dependencies; Establish goals and measurement for partner marketing programs
Seniority
Senior, hands-on IC