Marketing Technology Manager, Lead Operations
Core
Own the systems and processes that support lead qualification, routing, and follow-up between Marketing and Sales Development.
Role type
Marketing Technology Manager (Lead Operations)
Builds
Scalable lead operations model and integrated marketing-sales workflows
Domain
B2B SaaS, Marketing Technology, Revenue Operations
Required skills
Marketing automation platforms, Salesforce CRM, Lead management processes, Data analysis and reporting, Project management, Workflow configuration
Preferred skills
Marketo certification, AI application
Technologies
LeanData, Outreach, Salesforce, Marketo
Responsibilities
Set and evolve strategy for Lead Operations; Administer LeanData and Outreach including workflow configuration; Oversee MQL processing and lead routing; Monitor MQL volume and investigate delays; Establish routing and follow-up standards; Guide Outreach best practices; Track lead performance and data quality; Partner with Lead Generation to define shared goals.
Seniority
Senior, hands-on IC