Head of Marketing Operations
Core
Lead marketing operations, analytics, and data operations to measure marketing's contribution to pipeline and manage the martech stack.
Role type
Head of Marketing Operations (Senior Leadership)
Builds
Marketing analytics dashboards, attribution models, and governed data pipelines for pipeline planning.
Domain
B2B Enterprise AI / Marketing Technology
Deliverable
dashboards & analysis
Required skills
Marketing operations leadership, Multi-touch attribution modeling, Marketo, Salesforce, SQL, Looker, Account-based marketing (ABM), GDPR/CASL compliance, AI/automation adoption
Preferred skills
Enterprise AI marketing, Agentic/LLM workflow implementation, Martech stack consolidation post-acquisition
Technologies
Marketo, Looker, GA4, 6sense, Salesforce
Responsibilities
Manage marketing operations and analytics team; define and document attribution methodology; own martech budget and pipeline/capacity models; ensure data integrity between marketing and revenue operations; consolidate martech stack and dashboards.
Seniority
Senior, hands-on IC with strategic leadership