Senior Marketing Operations Manager (Remote Canada)
Core
Senior Marketing Operations Manager owning CRM architecture, lead routing, attribution, and MarTech stack for B2B SaaS growth.
Role type
Senior IC marketing operations manager
Builds
CRM workflows, lead routing systems, attribution models, and full-funnel performance dashboards
Domain
B2B SaaS marketing technology and revenue operations
Required skills
Salesforce administration, HubSpot workflows, lead routing logic, attribution modeling, funnel reporting, MarTech budget management, data integrity enforcement, email marketing automation, pipeline design
Preferred skills
LeanData, Chili Piper, Gong Engage, Instantly, Zapier, AI agents for workflow automation
Technologies
Salesforce, HubSpot, LeanData, Chili Piper, Google Analytics, LinkedIn Ads, Meta Ads, Cloudingo, Gong, Instantly, UserGems, Zapier
Responsibilities
Design and maintain CRM objects, fields, and sync logic between Salesforce and HubSpot; Configure end-to-end lead routing and scheduling; Define and govern attribution models and offline conversion tracking; Build and maintain full-funnel performance dashboards; Manage MarTech stack budget and vendor relationships; Execute email marketing campaigns and nurture programs; Design sales pipeline stages and entry/exit criteria; Train teams on CRM tools and processes.
Seniority
Senior, hands-on IC