Head of GTM, Sales Planning
Core
Own the full GTM lifecycle for Sales Planning products, defining strategy, positioning, and implementation motion for enterprise customers from evaluation through expansion.
Role type
Head of GTM, Sales Planning (Senior Leadership)
Builds
Sales Planning platform (demand, ops, field, BDR) for high-growth companies
Domain
Enterprise SaaS, Sales Performance Management, Revenue Operations
Deliverable
product features
Required skills
Sales Planning domain expertise, GTM strategy definition, enterprise SaaS scaling, cross-functional alignment, customer lifecycle ownership, market positioning
Preferred skills
Incentive compensation management, partner-led implementation, AI-powered product capabilities
Technologies
Sales Planning platforms (Anaplan, Varicent, Xactly)
Responsibilities
Define go-to-market strategy including positioning and packaging; Develop and operationalize sales and implementation motion; Evaluate and evolve GTM approach based on market feedback; Partner with Product to translate market feedback into roadmap; Drive product-market fit validation via customer engagement; Coordinate GTM resources across implementation, CX, and functions; Surface customer insights to inform company strategy
Seniority
Senior, hands-on IC with strategic ownership
