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General Manager & VP, Asana for Services Management

San Francisco💼 Full-time💰 $399,000–$399,000🗓 2026-07-01 → 2026-07-31

Core

Own Product Management, GTM strategy, and the incubation Sales Engineering/Forward Deployed team for Asana Service Management, a 0→1 product unifying ticketing and project execution for IT, HR, and facilities teams.

Role type

VP-level General Manager & GTM Leader (Player-Coach)

Builds

Asana Service Management (SaaS platform for service teams)

Domain

B2B SaaS / IT Service Management (ITSM) / Enterprise Software

Deliverable

production ML models | product features | dashboards & analysis | client delivery

Required skills

GTM strategy, P&L management, technical sales, product roadmap definition, cross-functional leadership, enterprise integration knowledge, executive communication

Preferred skills

AI tools familiarity, startup mindset, formal Product Management experience

Technologies

SaaS architecture, APIs, enterprise integrations

Responsibilities

Architect and execute global commercial and go-to-market strategy; serve as executive sponsor and technical seller for strategic deals; synthesize customer feedback to define and execute product roadmap; bridge alignment between Sales, Product, Engineering, and Customer Success; define and optimize KPIs for SE/FDE teams.

Seniority

VP, hands-on IC with strategic oversight

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