Principal Product Marketing Manager - Platform
Core
Own the platform narrative and product marketing for ZoomInfo's AI-powered GTM Intelligence Platform, defining how customers understand the platform and leading strategic initiatives.
Role type
Principal Product Marketing Manager (Platform)
Builds
AI-powered workflows, structured product intake, reusable templates, and scalable frameworks for product marketing teams.
Domain
B2B SaaS, Go-to-Market (GTM) Intelligence, AI
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Platform product marketing, positioning & messaging, launch strategy, AI tool usage (e.g., Claude Code), building repeatable frameworks, executive storytelling, cross-functional influence
Preferred skills
Experience with infrastructure or technically complex software products, builder's mindset, bias toward experimentation
Technologies
AI tools (Claude Code), GTM platforms
Responsibilities
Develop positioning, messaging, and launch strategy for highest-priority platform initiatives; Design AI-powered workflows and scalable frameworks for product marketing teams; Partner with Product Leadership on executive presentations and strategic narratives; Provide go-to-market guidance to Sales, Marketing, and Enablement teams.
Seniority
Principal, hands-on IC with strategic scope