Field Marketing Manager
Core
Manage demand generation and build a robust marketing pipeline across events, digital, and partnerships for Adyen's financial technology platform in Mexico.
Role type
Field Marketing Manager (Demand Generation)
Builds
Marketing pipeline, acquisition strategy, and demand generation initiatives for the LatAm region.
Domain
Financial Technology (Payments, Data, Financial Products)
Deliverable
product features
Required skills
Demand generation strategy, multi-channel marketing (events, digital, partnerships), ABM, budgeting and forecasting, ROI analysis, stakeholder management, data-driven decision making, campaign management
Preferred skills
Experience scaling LatAm activities, revenue prediction, innovative lead generation tactics
Technologies
None explicitly stated
Responsibilities
Design and manage acquisition marketing strategy in Mexico; Set and track pipeline generation goals; Build integrated acquisition plans including advertising, online paid acquisition, events, ABM, and partnerships; Partner with Sales Team on commercial strategy; Optimize ROI and budget to reach targets; Own budgeting and forecasting for acquisition; Collaborate with Global Marketing team to scale LatAm activities
Seniority
Senior, hands-on IC
