Demand Generation Marketing Manager
Core
Lead end-to-end demand generation strategy for the Korean market, localizing global campaigns and driving pipeline creation for PTC's industrial software solutions.
Role type
Demand Generation Marketing Manager (Regional Lead)
Builds
B2B pipeline and revenue growth for PTC's physical and digital transformation software in Korea
Domain
Industrial software / Manufacturing / SaaS
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Demand generation strategy, Account-Based Marketing (ABM), multi-channel campaign execution, data-driven analytics, budget management, event planning, stakeholder influence
Preferred skills
Experience in international/matrix organizations, B2B marketing in technology/SaaS/industrial sectors
Technologies
Eloqua, Salesforce, 6sense, Qlik, Power BI, LinkedIn, search, display, third-party media
Responsibilities
Own and drive end-to-end demand generation strategy for Korea; Adapt and localize global campaigns to fit Korean market dynamics; Build and execute integrated marketing plans targeting key accounts; Partner closely with Sales to drive pipeline creation; Lead planning and execution of high-impact Korea flagship events; Track, analyze, and report campaign performance (pipeline, ROI, engagement)
Seniority
Mid-Senior, hands-on IC