Demand Gen and Campaign Marketer
Core
Drive demand for Apex fund administration and middle office solutions by generating high-quality leads and nurturing them through the sales funnel to support revenue growth.
Role type
Senior B2B demand generation marketer (Fintech)
Builds
Integrated marketing campaigns, GTM plans, and demand generation funnels for fund administration products
Domain
Fintech / Fund Administration
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
B2B demand generation strategy, multi-channel campaign management, marketing automation, CRM management, data analysis, GTM planning, audience segmentation, content strategy, sales enablement, budget management
Preferred skills
SaaS experience, Fintech landscape knowledge, AI tool proficiency, thought leadership creation
Technologies
Salesforce, Marketing Automation Platforms (SAMs), CRM systems, Paid Advertising platforms, Social Media tools, Email marketing tools
Responsibilities
Lead GTM planning for new and existing product launches; Develop and execute multi-channel demand generation campaigns; Optimize the end-to-end demand funnel from MQL to SQL; Collaborate with sales teams on lead conversion and enablement; Analyze campaign performance and manage budgets; Create audience-focused messaging and content assets.
Seniority
Mid-Senior, hands-on IC