Product Marketing Advisor
Core
Lead regional go-to-market strategy and establish the Product Marketing function for TransUnion's Latin America region.
Role type
Senior Product Marketing Advisor (Regional Strategy)
Builds
Regional go-to-market strategies, sales enablement materials, and market intelligence for TransUnion's information solutions.
Domain
Financial Services / Information Services / SaaS
Deliverable
product features
Required skills
B2B product marketing strategy, go-to-market execution, market intelligence, sales enablement, cross-functional collaboration, data-driven insights, storytelling, regional operation setup.
Preferred skills
Experience in matrixed global organizations, Financial Services, FinTech, lending, fraud, or regulated markets.
Technologies
None explicitly stated.
Responsibilities
Own and lead regional go-to-market strategies; develop solution messaging and sales enablement materials; conduct market and competitor analysis; align stakeholders across product, sales, and marketing; track and report on key performance indicators.
Seniority
Senior, hands-on IC with strategic ownership.