Product Marketing Advisor
Core
Lead regional go-to-market strategy and establish the Product Marketing function for TransUnion's Latin America business region.
Role type
Senior Product Marketing Manager (Regional)
Builds
Regional GTM strategies, sales enablement materials, market intelligence, and product launch campaigns for TransUnion's information solutions.
Domain
Financial Services, FinTech, lending, fraud, and regulated markets within the Latin American region.
Deliverable
product features
Required skills
B2B product marketing strategy, go-to-market execution, sales enablement, market intelligence, cross-functional collaboration, data-driven insights, storytelling, operational setup
Preferred skills
Experience in matrixed global organizations, Financial Services/FinTech domain knowledge
Technologies
None explicitly stated
Responsibilities
Own and lead regional go-to-market strategies tailored to market dynamics; Develop and roll-out solution messaging and sales enablement materials; Conduct ongoing market, customer, and competitor analysis; Influence and align stakeholders across product, sales, and marketing teams; Track and report on key performance indicators.
Seniority
Senior, hands-on IC with regional leadership scope