Demand Generation Manager
Core
Own integrated, pipeline-generating programs for Retail Commerce and Feedonomics businesses using Account-Based Marketing (ABM) strategies.
Role type
Senior Demand Generation Manager (ABM)
Builds
Multi-channel ABM campaigns, account-specific content, and nurture journeys for enterprise retail brands.
Domain
B2B SaaS, E-commerce, Retail Technology, Feed Management
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Account-Based Marketing (ABM) strategy and execution, multi-channel campaign management, enterprise account targeting, pipeline generation, ROI measurement, cross-functional partnership, team leadership, marketing automation, CRM integration
Preferred skills
Product feed management expertise, retail media knowledge, intent data platform experience, partner marketing strategies
Technologies
Marketo, HubSpot, Pardot, 6sense, Demandbase, Google Shopping, Amazon, Meta, Walmart
Responsibilities
Develop and execute data-informed annual demand generation strategy; Lead account-based, multi-channel programs for high-value retail accounts; Build and scale the ABM toolkit including personalized offers and custom landing pages; Run broader-reach demand programs for mid-market retail; Establish KPIs and optimize campaign ROI; Partner with product marketing, sales, and content teams; Activate partners to amplify campaigns; Scale automation and personalization; Lead and mentor a small team
Seniority
Senior, hands-on IC with team leadership