Marketing Associate
Core
LATAM Marketing Lead responsible for building a demand engine and executing localized marketing strategy across Mexico, Brazil, and West LATAM for an AI workforce infrastructure company.
Role type
Senior IC Marketing Lead (LATAM)
Builds
Regional demand engine, brand awareness, and co-marketing programs for enterprise AI clients.
Domain
Enterprise AI / SaaS
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
B2B marketing strategy, event management, social media execution, content creation, paid media, ABM, stakeholder management, analytical mindset, Spanish fluency, English fluency
Preferred skills
Portuguese proficiency, founder/early employee experience, enterprise SaaS/AI background, partner/channel marketing, LATAM market knowledge, marketing tooling (HubSpot, LinkedIn Ads, Notion, Figma, Canva)
Technologies
HubSpot, LinkedIn Ads, Notion, Figma, Canva
Responsibilities
Own LATAM marketing strategy end-to-end, run the LATAM events engine, build co-marketing programs with strategic partners, own social and content for the region, build regional brand awareness through media relationships, run demand gen and marketing ops
Seniority
Senior, hands-on IC
