Partner Marketing Team Lead
Core
Lead partner marketing strategy and execution to drive revenue growth through joint marketing efforts with ecosystem partners.
Role type
Senior Partner Marketing Team Lead (People Manager)
Builds
Partner marketing programs, joint campaigns, and demand generation initiatives for B2B SaaS partners.
Domain
B2B SaaS, Partner Marketing, Demand Generation
Deliverable
product features
Required skills
Partner marketing strategy, people management, demand generation, product marketing fundamentals, GTM strategy, digital marketing tools, AI program optimization, cross-functional leadership
Preferred skills
Experience building partner marketing functions from scratch, piloting new program types, deep understanding of customer journey with partners
Technologies
Email, webinars, events, in-product activations, paid social, GTM & digital marketing tools
Responsibilities
Define partner prioritization and resource allocation; manage and develop a team of partner marketers; execute joint campaign plans with strategic partners; optimize campaign performance and program efficiency; pilot new initiatives including AI integration; translate program performance data into strategic recommendations for leadership
Seniority
Senior, hands-on IC with people management responsibilities
