Partner Marketing Lead
Core
Coordinate co-marketing initiatives and cross-channel campaigns to drive revenue growth and GMV for Affirm's merchant partners across North America.
Role type
Senior Partner Marketing Lead (Performance/Affiliate focus)
Builds
Full-funnel co-marketing campaigns, media plans, and creative assets for merchant partners
Domain
Fintech / eCommerce / Retail
Required skills
Partner marketing strategy, cross-channel campaign execution, performance analytics, affiliate tracking models, creative brief development, budget management, RFP coordination, data-driven optimization
Preferred skills
Experience in home, fitness, electronics, or fashion industries; North America market knowledge; online and in-store retail marketing
Technologies
Affiliate tracking platforms, performance analytics tools, media planning systems
Responsibilities
Develop and execute co-marketing campaigns across onsite, offsite, and affiliate channels; build and nurture relationships with merchant partners; analyze campaign performance to optimize iROAS and program results; coordinate with internal teams (Sales, Product, Brand) and external agencies; manage partner marketing budgets and compliance submissions; support inbound RFPs and dedicated marketing plans
Seniority
Senior, hands-on IC
