Senior Associate, Partner Marketing, CN
Core
Lead creator and ecosystem strategy in Greater China by driving brand authority and growth through B2B influencers, media partners, and an affiliate network.
Role type
Senior Manager, Partner and Influencer Marketing
Builds
B2B support network, high-conversion affiliate program, and localized brand activations for global payments solutions
Domain
Fintech / Cross-border payments / Greater China digital ecosystem
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
B2B marketing, influencer marketing, partner management, stakeholder navigation, performance optimization, budget management, marketing automation, CRM proficiency, data analytics
Preferred skills
Existing B2B creator/trade association network, multi-market Asian strategy experience, global collaboration
Technologies
Salesforce, GA4, BI tools, Xiaohongshu, WeChat Channels, Douyin, Bilibili, YouTube
Responsibilities
Source and scale B2B-focused KOLs/KOCs across Chinese platforms; forge relationships with vertical industry media; scout and onboard upstream/downstream ecosystem partners; develop and manage a performance-based affiliate network; act as liaison between global teams and local stakeholders; optimize ROI using data-driven insights
Seniority
Senior, hands-on IC
