Senior Account Executive, Audience & Curation
Core
Senior Account Executive specializing in programmatic curation, audience data, and trading desk relationships for major HoldCos (WPP, Publicis, Omnicom) within the sports data and fan engagement domain.
Role type
Senior IC Account Executive (Programmatic Data & Curation)
Builds
Curated deal packages, audience segments, and data partnerships for agency trading desks and programmatic teams.
Domain
Sports data, programmatic advertising, audience curation, and data marketplaces.
Required skills
Programmatic sales, audience curation, trading desk management, data marketplace onboarding, identity resolution, clean-room collaboration, deal structuring, CRM forecasting.
Preferred skills
Agency trading desk experience, sports media background, attention/outcomes-based measurement, ad ops experience.
Responsibilities
Source, lead, and close curated deal and segment agreements; manage trading desk relationships and negotiate deal structures; distribute and price Genius audience segments across data marketplaces; act as technical escalation for the pod; feed deal-level friction back to Product and Data Engineering.
Seniority
Senior, hands-on IC