Programmatic Strategist (Remote Canada)
Core
Client-facing Programmatic Strategist managing day-to-day campaign builds, optimization, and reporting across Display, Native, Video, and Audio channels for B2B/SaaS clients.
Role type
Senior IC Programmatic Strategist
Builds
Custom programmatic media strategies and campaigns on DSPs (DV360, TTD)
Domain
B2B Performance Marketing / Programmatic Advertising
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Programmatic media planning, DSP campaign building & optimization, data integration for audience targeting, measurement framework creation, cross-channel strategy, client presentation
Preferred skills
B2B experience, experience with budgets over $50k/month
Technologies
DV360, The Trade Desk, Slack, Zoom
Responsibilities
Develop comprehensive media strategies, implement campaigns across DSPs, monitor and optimize campaign performance, generate performance reports, troubleshoot delivery issues, present strategic recommendations to clients
Seniority
Mid-Senior, hands-on IC
