Business Development Representative

Denver, CO - Hybrid💼 Full-time💰 $27–$27🗓 2026-09-21 → 2026-09-26

Core

Generate new sales opportunities for Gusto's payroll and HR platform through outbound prospecting and lead qualification.

Role type

Business Development Representative (Outbound Sales)

Builds

Sales pipeline for Gusto's small business HR/payroll platform

Domain

HR Tech / Payroll / SaaS

Deliverable

product features

Required skills

Outbound prospecting, cold calling, lead qualification, Salesforce, Outreach, Zoominfo, AI tool fluency, written communication, verbal communication

Preferred skills

SaaS sales experience, HCM/HR Tech/FinTech industry knowledge, executive engagement

Technologies

Salesforce, Outreach, Zoominfo, Claude

Responsibilities

Conduct over 100 cold calls daily to schedule meetings for Account Executives, identify and nurture prospects across multiple channels, communicate Gusto's value proposition, partner with Account Executives on pipeline generation, log activities in Salesforce, meet monthly and quarterly quotas

Seniority

Entry-level to Junior IC

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About gusto

At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff — payroll, health insurance, 401(k)s, and HR — so owners can focus on their craft and their customers. With teams in Denver, San Francisco, and New York, we support more than 500,000 small businesses nationwide and are building a workplace that reflects the people we serve.