Senior Alliance Marketing Manager
Core
Strategic alliance marketer serving as Celigo's face to major technology partners (AWS, Microsoft, Shopify, SAP) and orchestrating internal marketing teams to execute shared alliance agendas.
Role type
Senior B2B Alliance Marketing Manager
Builds
Co-marketing programs, joint value propositions, demand generation campaigns, and sales enablement materials for strategic partners.
Domain
SaaS / iPaaS / Integration and Automation
Required skills
Strategic partnership management, cross-functional leadership, demand generation, written communication, data analysis, CRM/marketing automation proficiency
Preferred skills
Familiarity with iPaaS, integration, or ERP ecosystems (NetSuite, Salesforce, SAP)
Technologies
AWS Marketplace, Microsoft AppSource, SAP PartnerEdge, Shopify Partner Program, CRM, marketing automation platforms
Responsibilities
Lead co-marketing for strategic alliance partners; Develop joint value propositions and messaging; Manage co-marketing funds and MDF; Drive partner-sourced demand generation; Enable partner sales and solutions teams; Represent Celigo at partner-hosted events and marketplaces; Track and report on alliance marketing performance; Serve as the marketing POC for alliance partner teams
Seniority
Senior, hands-on IC
