Business Development Representative
Core
Generate qualified sales pipeline opportunities for a content personalization platform by identifying prospect pain points and scheduling meetings with senior decision-makers.
Role type
Business Development Representative (SDR)
Builds
Sales pipeline for data-activated content generation and AI decisioning solutions
Domain
Marketing Technology (MarTech) / Content Personalization
Deliverable
product features
Required skills
Prospecting, cold outreach (phone/email/social), needs assessment, pipeline management, presentation creation, account research
Preferred skills
Prior experience in marketing or sales development
Technologies
Sales database, prospecting tools
Responsibilities
Develop new relationships to establish meetings with senior decision makers; Assess prospect needs and qualify/disqualify leads; Research accounts to formulate outreach strategies; Build mock-ups to illustrate value; Manage pipeline and log notes using sales tools.
Seniority
Individual Contributor, entry-level to mid-level