Senior Analyst, Go-to-Market Strategy
Core
Drive go-to-market strategy through high-leverage tactical projects, deep financial/operational analysis, and sales campaign optimization to scale distribution and inform executive decisions.
Role type
Senior IC go-to-market strategy analyst
Builds
Sales outreach campaigns, reporting tools, dashboards, and strategic planning documentation
Domain
Financial technology / Savings economy
Deliverable
dashboards & analysis
Required skills
ROI analysis, sales cycle analysis, population segmentation, financial workflow management, data synthesis from multiple sources, strategic memo writing, automation design
Preferred skills
AI fluency, experience in fast-paced dynamic GTM environments
Technologies
Salesforce, Sigma BI, Claude, spreadsheets
Responsibilities
Own and deliver ongoing regular reporting and analysis for executive leadership; Manage sales outreach campaigns including population segmentation and implementation of sales copy and automations; Perform ROI analysis across teams, platforms, tools, products, and features; Partner with FP&A to manage commission structures, quotas, and related financial workflows; Analyze the sales cycle using data-driven insights to recommend process improvements; Partner with the GTM team to craft automations connecting the end-to-end funnel
Seniority
Senior, hands-on IC
