Financial Analyst, Marketing
Core
Financial partner to the Marketing team driving budgeting, forecasting, and financial analysis to optimize marketing investments and support strategic decision-making.
Role type
Financial Analyst (FP&A)
Builds
Financial plans, budget forecasts, and ROI models for marketing operations and GTM initiatives.
Domain
SaaS / AI / Marketing Finance
Deliverable
dashboards & analysis
Required skills
financial modeling, forecasting, scenario planning, budgeting, variance analysis, data analysis, strategic resource allocation
Preferred skills
GTM Finance experience, AI/automation tool familiarity, Pigment planning tool proficiency, startup environment experience
Technologies
Pigment, AI/automation tools
Responsibilities
Support financial planning, budgeting, and forecasting for marketing headcount and operational expenses; Analyze complex datasets to develop scalable reporting solutions for month-end close and Budget-vs-Actuals; Develop scenario-based financial models to assess marketing investments and ROI; Partner with Marketing Operations and Strategy & Analytics teams to align financial plans with GTM initiatives; Provide data-driven insights and recommendations to senior leadership; Identify cost optimization opportunities and support strategic resource allocation.
Seniority
Mid-level (2-4 years experience)