CareerPlan

Marketing & Sales Operations Lead

Boston, MA, usFull-time2026-11-05 → 2026-11-11
Hybrid

Core

Lead Marketing & Sales Operations to drive GTM insights, CRM system updates, data accuracy, and operational initiatives for pipeline and ARR growth.

Role type

Senior Marketing & Sales Operations Lead

Builds

GTM insights, CRM data structures, and operational processes for Marketing and Sales teams

Domain

SaaS B2B IT Management Software

Deliverable

dashboards & analysis

Required skills

Marketing performance analysis, CRM management (SFDC, HubSpot), automation tools (Marketo, Pardot), BI tools (Tableau, Excel), SQL, data governance, process standardization

Preferred skills

Multinational organization experience, Tableau CRM proficiency

Technologies

Salesforce, HubSpot, Marketo, Pardot, Tableau, SQL, Excel

Responsibilities

Develop and manage marketing KPIs and dashboards, define process governance, coordinate marketing team cadences, prepare insights for leadership, ensure data hygiene across the funnel, implement best practices for tools and processes

Seniority

Senior, hands-on IC