Senior Lead Generation Manager (m/w/d)
Core
Analyze B2B lead and sales data to identify growth and efficiency opportunities, develop strategic recommendations for marketing, sales, and product teams, and optimize lead management processes across the customer journey.
Role type
Senior Lead Generation Manager (Commercial Analytics)
Builds
Data-driven insights, optimized lead management processes, and dashboards for lead effectiveness and conversion.
Domain
B2B SaaS / Commercial Analytics
Deliverable
dashboards & analysis
Required skills
Commercial Analytics, Sales Intelligence, Lead Management, Data Analysis, Strategic Planning, Stakeholder Management, Dashboard Development, KPI Definition, CRM Systems, SQL
Preferred skills
Experience in international environments, proactive problem-solving, presentation skills
Technologies
Excel, CRM Systems (SalesForce), SQL, Database Querying
Responsibilities
Analyze lead and B2B data to derive actionable insights, develop and optimize lead management processes, create dashboards and reports for lead KPIs, act as a central point of contact for sales operations and reporting.
Seniority
Senior, hands-on IC
