Senior B2B CRM Manager
Core
Own a regional B2B CRM roadmap to drive acquisition, onboarding, and activation for Wise Business across APAC, partnering with Sales and Marketing to build a repeatable lead pipeline.
Role type
Senior B2B CRM Manager (Regional Owner)
Builds
Regional content adaptation, hands-on CRM delivery, and cross-channel lifecycle campaigns (email, push, in-app) for B2B customers.
Domain
Fintech / B2B SaaS / International Payments
Required skills
B2B acquisition and nurture programme ownership, cross-channel lifecycle marketing, regional content adaptation, stakeholder management, campaign prioritisation, data-driven analytical judgement, end-to-end campaign execution, customer segmentation, SQL or Liquid coding
Preferred skills
APAC market experience, leading high-growth CRM teams, technical savviness with a creative eye, self-starter autonomy
Technologies
Email, push notifications, in-app messaging, SQL, Liquid
Responsibilities
Own a prioritised regional B2B CRM roadmap balancing acquisition and activation; Partner with Sales on target audiences, qualification, and lead handover; Connect ATL/Brand campaigns to lead capture and conversion journeys; Build and adapt acquisition/switching journeys for local audiences; Deliver end-to-end email, push, and in-app campaigns; Assess pipeline and conversion impact with Analytics; Manage campaign prioritisation, calendar, and adherence to contact standards.
Seniority
Senior, hands-on IC with regional ownership
