Growth - Digital Marketing (Business)
Core
B2B Paid Marketing leader owning global acquisition strategy across Paid Search, Social, Programmatic, and Affiliate for OpenAI's consumer and business segments.
Role type
Senior B2B Growth & Performance Marketing Leader
Builds
Global paid acquisition programs for self-serve, product-led, and sales-assisted B2B journeys
Domain
B2B SaaS / AI Technology
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
B2B growth strategy, paid channel management (Search/Social/Programmatic/Affiliate), full-funnel optimization, sales alignment, audience segmentation, experimentation design, AI-enabled workflow integration, international scaling
Preferred skills
High-growth tech/subscription background, significant budget management, CRM/Marketing Automation/BI proficiency, localization expertise
Technologies
CRM, Marketing Automation, Intent Data, Attribution Platforms, BI Systems
Responsibilities
Define global paid channel strategy and budget pacing; Build and optimize programs across self-serve and sales-assisted motions; Partner with Sales/GTM to align campaigns with revenue priorities; Optimize full-funnel performance from lead capture to expansion; Develop B2B audience and messaging strategies; Drive experimentation and incrementality measurement; Build AI-enabled creative and optimization workflows
Seniority
Senior, hands-on IC