Senior CRM Manager - APAC
Core
Senior regional CRM owner driving B2B acquisition and conquest for Wise Business across APAC, building repeatable lead pipelines and switching journeys.
Role type
Senior regional CRM Manager (B2B Acquisition)
Builds
Regional B2B CRM roadmap, acquisition and switching journeys, cross-channel lifecycle campaigns
Domain
Fintech / Cross-border payments / B2B SaaS
Required skills
B2B CRM strategy, lifecycle marketing, cross-channel campaign execution, data analytics, stakeholder management, regional content adaptation, sales partnership, team leadership
Preferred skills
SQL, Liquid, APAC market experience, coding skills
Technologies
Email platforms, Push notification systems, In-app messaging tools, Analytics platforms
Responsibilities
Own regional B2B CRM roadmap balancing acquisition and activation; Partner with Sales on target audiences and lead quality; Connect ATL campaigns to lead capture and conversion journeys; Build and adapt acquisition/switching journeys for local audiences; Deliver end-to-end email, push, and in-app campaigns; Assess pipeline and commercial impact with Analytics; Prioritize campaigns and manage stakeholder communication
Seniority
Senior, hands-on IC with team leadership
