Customer and Community Marketing Manager, IFS Copperleaf
Core
Develop and execute customer advocacy, expansion, and retention programs to strengthen relationships and drive install base growth for IFS Copperleaf's asset investment and capital planning platform.
Role type
Customer and Community Marketing Manager (via careerplan.io/jobs/744000153543547-customer-and-community-marketing-manager-ifs-copperleaf-at-ifs)
Builds
Customer advocacy programs, co-developed content (case studies, success stories), and global community initiatives
Domain
Enterprise software / Asset management / Capital planning
Deliverable
product features
Required skills
B2B marketing strategy, customer advocacy program management, go-to-market campaign planning, content development, stakeholder management, project management
Preferred skills
Enterprise software ecosystem experience, energy/utilities/infrastructure sector knowledge, ABM expertise, CRM/marketing automation proficiency
Technologies
Salesforce, HubSpot, Marketo, AI marketing tools
Responsibilities
Build and manage customer advocacy programs; Establish frameworks to capture customer insights and success stories; Plan and deliver integrated go-to-market campaigns; Define and track KPIs for marketing performance
Seniority
Mid-Senior, hands-on IC