Integrated Marketing Manager
Core
Own the planning, orchestration, and execution of integrated marketing programs to activate ICP strategy, accelerate pipeline creation, and deliver coordinated multi-channel customer experiences for major initiatives like product launches and ABM.
Role type
Senior IC Integrated Marketing Manager
Builds
Integrated marketing campaigns, ABM programs, and go-to-market initiatives for a B2B AI-powered Demand Side Platform (DSP)
Domain
B2B SaaS / AdTech / Digital Advertising
Deliverable
product features
Required skills
Integrated campaign management, Account-Based Marketing (ABM) strategy, cross-functional project management, multi-channel marketing execution, ICP activation, campaign performance tracking, ROI analysis, AI/automation tool utilization
Preferred skills
Experience in Media, AdTech, MarTech, or SaaS, proficiency with ABM platforms, familiarity with Salesforce/Marketo/Builder.io, experience with AI tools for campaign creation
Technologies
Salesforce, Marketo, Builder.io, marketing automation platforms, AI tools
Responsibilities
Act as central orchestrator for go-to-market initiatives; Lead planning and execution of integrated multi-channel campaigns; Own development and activation of ABM programmes; Lead cross-functional product launches; Translate commercial strategy into market activation; Coordinate campaign amplification across social and advocacy channels; Maintain integrated marketing calendars and stakeholder communications; Track campaign performance and optimize future programmes; Identify opportunities to leverage AI and automation; Build strong cross-functional relationships with Product, Sales, and Regional teams