Lead - Partner Marketing
Core
Drive growth across the Americas channel ecosystem (resellers, VARs, distributors) by executing co-marketing programs, field activations, and partner enablement to accelerate pipeline and brand presence.
Role type
Senior Partner Marketing Manager (Americas)
Builds
Joint marketing plans, localized GTM motions, co-marketing campaigns (webinars, events), and partner-led amplification assets.
Domain
B2B SaaS / Channel Marketing / North America & LATAM
Required skills
Strategic GTM planning, co-marketing program execution, distributor/VAR relationship management, MDF planning & ROI analysis, campaign asset management, data-driven performance tracking, cross-functional collaboration
Preferred skills
Technology/SaaS marketing experience, CRM and marketing automation platform expertise
Technologies
SFDC
Responsibilities
Build joint marketing plans with key distributors and VARs; Develop localized GTM motions for NA & LATAM markets; Execute high-impact co-marketing programs (webinars, roundtables, digital campaigns); Manage MDF planning, approvals, and ROI; Collaborate with Channel Sales for cohesive field execution; Nurture partner advocacy through case studies and co-selling success; Track and report performance metrics across MQCs, SAOs, and pipeline; Represent partner marketing in quarterly business reviews.
Seniority
Senior, hands-on IC
