Senior Channel Field Marketing Manager, Singapore
Core
Lead integrated field and channel marketing execution in Singapore to accelerate pipeline growth and support Enterprise and Commercial Sales reps.
Role type
Senior Field & Channel Marketing Manager
Builds
Regional marketing programs, partner enablement, demand generation campaigns, and brand presence in Singapore/APJ.
Domain
Cybersecurity / B2B Technology
Deliverable
product features
Required skills
B2B technology marketing, field marketing, channel/partner marketing, demand generation, ABM strategy, executive communication, commercial acumen, matrixed environment experience, lead flow management, campaign ROI optimization.
Preferred skills
Cybersecurity domain knowledge (cloud security, endpoint, identity, SOC, threat intelligence, zero trust, managed security), experience with indirect routes to market (VARs, distributors, alliances).
Technologies
SDFC, Asana, Reachdesk, G-Suite, Zoom Info, ON24
Responsibilities
Own and execute integrated marketing plan for Singapore aligned to APJ revenue priorities; translate corporate campaigns into localized regional programs; develop multi-touch programs (events, webinars, direct mailers, roundtables, digital, social, ABM); build and execute partner marketing plans with strategic resellers and MSSPs; drive MDF/co-marketing investment; launch partner-led demand generation campaigns; manage lead flow and conversion optimization with SDRs; monitor campaign performance and optimize based on metrics; build quarterly business reviews for leadership.
Seniority
Senior, hands-on IC