Senior Integrated Campaigns Manager, AMER
Core
Own high-priority integrated B2B campaigns to turn company priorities into executable programs that generate pipeline and accelerate revenue for enterprise audiences.
Role type
Senior Integrated Campaigns Manager (B2B SaaS/Enterprise)
Builds
Full-funnel content engines, multi-channel campaign architectures, and ABM programs for strategic accounts
Domain
B2B SaaS / Enterprise Technology / AI
Required skills
Integrated campaign strategy, multi-channel execution (digital, email, field, sales), ABM program design, pipeline ownership, cross-functional alignment, enterprise messaging, campaign measurement frameworks, lead routing optimization
Preferred skills
ABM-at-scale execution, technical buyer persona understanding (CTOs, CIOs), complex problem structuring, global strategy to regional adaptation, creative brief management, funnel health diagnosis
Technologies
CRM, Marketing Automation, Analytics Platforms, Sales Engagement Tools
Responsibilities
Lead end-to-end campaign strategy from concept to reporting; design full-funnel content engines and channel strategies; build ABM motions for strategic accounts; establish measurement frameworks and KPIs; align cross-functional teams (product, sales, field) on go-to-market priorities; optimize campaign performance based on pipeline and revenue signals
Seniority
Senior, hands-on IC
