Marketing Lead
Core
Build Warren's brand narrative and demand generation pipelines for a new wealth enablement platform in Belgium.
Role type
Senior Marketing Lead (B2B Fintech)
Builds
Brand authority, digital growth, content engine, flagship events, and sales pipeline
Domain
Fintech / Wealth Management / Pension Funds
Required skills
B2B marketing strategy, brand positioning, demand generation, content leadership, team building, data analytics, event management, regulated industry experience
Preferred skills
AI tool proficiency, Dutch language, French language, international scaling experience (via careerplan.io/jobs/6338d206-a4f9-4234-a4e3-57cb15f88089-marketing-lead-at-warren)
Technologies
Paid social, paid search, ABM, retargeting, CRM, marketing automation platforms
Responsibilities
Define market positioning and tone of voice; own digital strategy and lead generation targets; lead content production across channels; shape and execute event strategy; build and coach a lean marketing team
Seniority
Senior, hands-on IC with team leadership