Senior Lifecycle Marketing Manager
Core
Own lifecycle marketing strategy across 9 European markets for a fintech platform serving local businesses, defining segmentation, channel mix, and communication architecture from lead conversion through win-back.
Role type
Senior individual contributor lifecycle marketing manager
Builds
Lifecycle marketing programs, campaign blueprints, and measurement frameworks for merchant onboarding, activation, cross-sell, and retention
Domain
Fintech / B2B SMB / Multi-market Europe
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Lifecycle marketing strategy, Braze expert (Canvas, Liquid, Connected Content), SQL, data analytics (Amplitude), multi-market localization, commercial acumen, copywriting, AI tooling (Claude/ChatGPT)
Preferred skills
Experience scaling CRM/growth marketing, mentoring ICs, building AI-augmented workflows, cross-functional partnership with Product/Analytics
Technologies
Braze, Snowflake, Amplitude, Lokalise, HubSpot, Glean, Claude
Responsibilities
Define lifecycle strategy and standards, architect complex multi-step journeys in Braze, steer platform integrations, identify high-impact data opportunities, partner on product launches, mentor team members, lead measurement practice, push boundaries on AI-augmented workflows
Seniority
Senior, hands-on IC with strategy ownership