Demand Generation Manager
Core
Design, launch, and own always-on demand generation campaigns to fuel a rapidly growing B2B SaaS sales pipeline.
Role type
Demand Generation Manager
Builds
Paid media, email nurture, content syndication, and ABM campaigns for voice AI infrastructure platform
Domain
B2B SaaS / Voice AI Infrastructure
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
B2B SaaS demand generation, paid media management, email marketing, content syndication, marketing automation, lead scoring, attribution analysis, sales alignment, data-driven decision making, event management
Preferred skills
Developer/technical buyer marketing, scaling demand gen functions, Account-Based Marketing (ABM), WebRTC/voice AI familiarity
Technologies
HubSpot, Marketo, Salesforce, paid social, paid search, webinars, retargeting
Responsibilities
Design and launch always-on demand gen campaigns; Build and manage campaign calendar and reporting cadence; Partner with sales leadership to align campaigns to territory and segment expansion; Manage lead scoring, routing, and attribution; Run experiments across channels to optimize pipeline generation; Execute field events and drive attendance and follow-ups
Seniority
Mid-level, hands-on IC