Director, Growth Content
Core
Own end-to-end content strategy across digital platforms to drive engagement, support pipeline generation, and elevate the brand for global fintech products.
Role type
Director, Content Marketing (Growth)
Builds
High-performing content engine (blogs, guides, videos, case studies, whitepapers, webinars, social media) for payments, business accounts, spend, and billing products.
Domain
Fintech / Global Payments
Deliverable
product features
Required skills
Content strategy, team leadership, AI tool integration, SEO, content analytics, B2B marketing, cross-functional collaboration
Preferred skills
B2B fintech experience, building content functions from scratch, multi-market localization
Technologies
AI tools for content creation and distribution
Responsibilities
Develop comprehensive content strategy aligned with company goals; Lead creation of diverse content formats; Manage and coach content teams; Integrate AI tools into workflows; Establish content production processes; Define and track success metrics; Partner with regional teams for localization.
Seniority
Director, strategic leadership with hands-on execution