Director, Sales and Marketing Operations
Core
Lead the operational framework across the full acquisition funnel (targeting, campaign engagement, lead generation, pipeline creation, opportunity progression, closed-won revenue) to improve sales and marketing performance.
Role type
Director, Sales and Marketing Operations
Builds
Scalable operational frameworks, attribution models, forecasting systems, and AI/automation workflows for B2B SaaS sales and marketing.
Domain
B2B SaaS, Sales Operations, Marketing Operations, AI/GenAI
Required skills
Full-funnel operations strategy, attribution modeling, pipeline management and forecasting, sales technology strategy, AI and automation implementation, data governance, stakeholder influence, cross-functional leadership
Preferred skills
Experience with Salesforce integrations, AI-native workflow design, executive-level reporting
Technologies
Salesforce, Marketing Automation Platforms, Sales Engagement Platforms, Excel/Google Sheets, AI/GenAI tools
Responsibilities
Set and lead Sales and Marketing Operations strategy; Define full-funnel operational frameworks and attribution models; Lead pipeline management, forecasting, and territory strategy; Design and evolve sales/marketing technology stack and integrations; Drive AI and automation initiatives to improve capacity and productivity; Establish data governance and executive-level insights frameworks.
Seniority
Director, strategic leadership with hands-on execution