Lead Field Marketing Specialist - Business Development
Core
Lead Field Marketing Specialist driving enterprise pipeline growth through strategic outbound prospecting, account-based business development, and event support.
Role type
Senior IC business development specialist (outbound/hunter)
Builds
Qualified sales pipeline and revenue opportunities for enterprise and mid-market accounts
Domain
SaaS / Ecommerce / Digital Commerce
Required skills
outbound prospecting, account-based marketing, cold outreach, relationship building, CRM hygiene, KPI tracking, event management, stakeholder mapping, sales handoff, market intelligence
Preferred skills
Salesforce, HubSpot, LinkedIn Sales Navigator, sequencing tools, intent platforms, AI tools, mid-market/enterprise account experience
Technologies
Salesforce, HubSpot, LinkedIn Sales Navigator, sequencing tools, intent platforms
Responsibilities
Execute high-quality outbound outreach across phone, email, and LinkedIn to generate qualified meetings; build account penetration strategies to identify key stakeholders; qualify inbound leads and book discovery meetings for Account Executives; support local and national trade shows and field events; maintain CRM hygiene and track performance against KPIs; share market feedback and competitive intelligence to refine messaging.
Seniority
Senior, hands-on IC