Demand Generation Lead

New York💼 Full-time💰 $185,000–$185,000🗓 2026-08-04 → 2026-09-26

Core

Lead demand generation strategy and build the demand engine to win larger mid-market and enterprise customers for a B2B SaaS CRM.

Role type

Senior Demand Generation Lead (Account-Based Marketing & Field Marketing)

Builds

Integrated demand generation campaigns, ABM programmes, and field marketing events for enterprise accounts

Domain

B2B SaaS / CRM / Go-to-Market

Deliverable

Required skills

Demand generation strategy, Account-based marketing (ABM), Field marketing execution, Lead qualification and scoring, Sales partnership, Performance optimization

Preferred skills

Strategic ownership, Marketing operations expertise, Commercial mindset, Cross-functional collaboration, Executional excellence

Technologies

None explicitly stated

Responsibilities

Own demand generation strategy and deliver integrated campaigns; Build and scale ABM programmes with Sales; Plan and execute field marketing events; Manage lead qualification, scoring, and nurture programmes; Partner with Sales/SDRs on pipeline goals; Measure campaign effectiveness and optimize marketing ROI

Seniority

Senior, hands-on IC

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About Attio

Attio is the CRM built for the AI era. Designed for the most ambitious go-to-market teams, it gives companies the power to understand every customer, automate at scale, and build their go-to-market motion exactly as they need. We've raised $116M from some of the world's best investors: GV (Google Ventures), Redpoint, Balderton, Point Nine, and 01A. We hire builders who thrive on complex technical challenges, hold themselves to a high bar, and genuinely care about delighting the people who use what they build. The team here brings sharp judgement, real craft, and the drive to do exceptional wor