Field Marketing Manager
Core
Own and execute US field marketing strategy to drive pipeline, lead generation, and revenue through first-party and third-party events.
Role type
Senior IC Field Marketing Manager
Builds
Field marketing programs, event strategies, and scalable playbooks for the US market
Domain
B2B SaaS / Professional Services
Deliverable
product features
Required skills
Field marketing strategy, event planning and execution, GTM partnership, budget management, vendor management, data analysis, playbook development
Preferred skills
Experience in legal/financial services marketing, Salesforce/Marketo proficiency
Technologies
Salesforce, Marketo, Event platforms
Responsibilities
Plan and execute first-party and third-party events; Design initiatives to drive pipeline and leads; Partner with GTM on territory-based strategies; Manage end-to-end event delivery and budgets; Develop scalable field marketing playbooks; Manage external agency and partner relationships; Track and report on campaign performance
