Principal Customer Marketing Manager
Core
Architect and scale Snowflake's flagship global customer advocacy programs, turning top customers into brand champions on world stages.
Role type
Senior Manager, Customer Advocacy Programs
Builds
Iconic billboard campaigns, LA28 activations, executive Customer Advisory Board (Black Diamond Council), and Alpine Club co-marketing program
Domain
B2B SaaS / Enterprise Technology
Deliverable
product features
Required skills
Executive relationship management, program strategy, cross-functional orchestration, brand and legal navigation, storytelling, stakeholder influence
Preferred skills
Customer marketing in B2B SaaS, running Customer Advisory Boards, high-profile brand moment execution, agency management
Technologies
Google Suite, Salesforce, Tableau, Wrike
Responsibilities
Own strategy and execution of customer advocacy programs, lead billboard strategy and activation, develop LA28 activation strategy, lead Black Diamond Council engagement, translate council insights into business recommendations, oversee Alpine Club strategy, build program frameworks, serve as strategic partner to Sales, track and report program performance
Seniority
Senior Manager, hands-on IC