Senior Engagement Manager
Core
Deliver strategy for customer acquisition and retention across the customer lifecycle for B2B audiences (employers and financial intermediaries) to enhance engagement, loyalty, and advocacy for Hostplus products and services.
Role type
Senior Engagement Manager (Marketing Strategy)
Builds
Strategic marketing plans, targeted marketing campaigns, partnership assets, and customer communication programs.
Domain
Financial Services / Superannuation / B2B Marketing
Deliverable
product features
Required skills
Strategic leadership, customer segmentation, marketing program management, stakeholder collaboration, budget management, business case drafting, superannuation regulations knowledge.
Preferred skills
Financial planning expertise, member services experience.
Technologies
N/A
Responsibilities
Provide strategic leadership to the business unit for employer and intermediary acquisition and retention. Develop strategic marketing plans aligned with business objectives based on segment insights. Oversee delivery of customer communications and portfolio campaigns. Manage partnership assets for B2B engagement. Plan, manage, and report on the marketing budget. Research and draft business cases and Board papers.
Seniority
Senior, hands-on IC with management oversight
