Account Executive
Core
Turn outbound prospecting into qualified opportunities and new business for UK SMEs via cold calling, LinkedIn, email, and direct-mail campaigns.
Role type
B2B outbound sales executive (SME market)
Builds
CRM adoption, data quality, sales and marketing processes, reporting, and leadership decision-making for B2B organizations
Domain
B2B technology services / CRM consultancy
Required skills
B2B outbound sales, cold calling, prospecting, appointment setting, lead qualification, objection handling, CRM discipline, negotiation, discovery conversations
Preferred skills
SaaS/CRM platform sales, selling to business owners/directors, technology-enabled services background
Technologies
LinkedIn, CRM systems, email marketing tools, direct-mail platforms
Responsibilities
Drive new business through multi-channel campaigns, research and engage senior decision-makers, qualify leads based on business need and authority, uncover pain points in CRM/sales/marketing systems, book pre-qualified appointments, conduct discovery conversations, deliver demos and presentations, build commercial proposals, manage full pipeline, close deals, and handover to onboarding
Seniority
Individual Contributor, mid-level sales role