Marketing Manager
Core
Drive demand generation and pipeline growth for Global Payments in Spain and Italy through integrated marketing campaigns and client engagement strategies.
Role type
B2B Marketing Manager (Demand Generation)
Builds
Qualified leads, pipeline growth, and brand presence in the payments/fintech sector for Spain and Italy markets.
Domain
Payments, Fintech, Financial Services
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B marketing strategy, demand generation, lead generation, pipeline development, multi-channel campaign management, stakeholder management, market trend analysis
Preferred skills
Account-based marketing (ABM), payments/fintech landscape knowledge in Spain/Italy, marketing automation/CRM platforms (Salesforce/Marketo), agency management
Technologies
Salesforce, Marketo
Responsibilities
Design and execute integrated marketing campaigns to generate qualified leads; Create demand generation strategies to accelerate pipeline; Partner with Business Development to influence deal progression; Build market presence through local events, thought leadership, and PR; Develop market-relevant content for client engagement; Identify market trends to refine growth strategies