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Senior Communication & Campaign Manager (B2B Marketing) Remote!

Lund, Sweden🌐 Remote💼 Full-time🗓 2026-07-06 → 2026-07-09

Core

Planning, coordinating, and optimizing international B2B marketing campaigns to drive business results through data-driven strategies and automation.

Role type

Senior B2B Marketing Campaign Manager

Builds

Integrated marketing campaigns and lead generation programs for global industrial clients

Domain

B2B Marketing / Digital Transformation

Deliverable

production ML models | product features | dashboards & analysis | client delivery

Required skills

B2B campaign leadership, marketing automation, CRM platform management, data analysis, account-based marketing (ABM), content production coordination, stakeholder management

Preferred skills

AI support in marketing, Adobe Analytics, Google Analytics, Pardot/Salesforce

Technologies

Pardot, Salesforce, Adobe Analytics, Google Analytics

Responsibilities

Plan and optimize international B2B campaigns, support local markets in campaign execution, ensure messaging alignment across customer journeys, advise on channel selection, collaborate with agencies on content, create landing pages and automation flows, analyze campaign results, identify improvement opportunities, coordinate global programs

Seniority

Senior, hands-on IC

Rewrite
## Job Title Senior Communication & Campaign Manager (B2B Marketing) Remote! ## About the Role You will drive data-driven B2B campaigns in an international environment where strategy, digital marketing, and AI meet. We are seeking an experienced Communication & Campaign Manager for an exciting consulting assignment with a global market-leading industrial concern. This is an opportunity for you who thrive with leading integrated marketing campaigns, working closely with international teams and creating business results through smart communication and marketing automation. 🌍 About the Assignment As Communication & Campaign Manager, you will be a key player in the work with planning, coordinating, and optimizing international B2B campaigns. You will support local markets throughout the campaign journey from strategy and audience segmentation to analysis, optimization, and follow-up. You work closely with global marketing and communications teams, external agencies, and local marketing organizations to ensure that campaigns deliver clear business results. 🎯 Your Main Responsibilities - Plan, coordinate, and optimize international B2B campaigns. - Support local markets in campaign planning, activation, and execution. - Ensure the right message for the right audience throughout the customer journey. - Advise on channel selection and campaign strategies. - Collaborate with agencies on content production and campaign materials. - Create engaging landing pages and marketing automation flows. - Work with lead generation and campaign optimization. - Analyze campaign results in Adobe Analytics, Google Analytics, or similar tools. - Identify improvement opportunities and translate data into concrete recommendations. - Coordinate global programs and ensure effective collaboration between multiple stakeholders. 💡 We are looking for you who have - At least 5 years of experience in B2B marketing and campaign management. - Experience driving integrated marketing campaigns from strategy to results. - Good knowledge in digital marketing, marketing automation, and lead generation. - Experience with CRM and marketing automation platforms, such as Pardot/Salesforce or similar. - Experience with analytics tools such as Adobe Analytics or Google Analytics. - Knowledge in audience segmentation, personalization, and campaign optimization. - Practical experience with AI support in marketing, such as for content, segmentation, or analysis. - Experience with Account-Based Marketing (ABM) is a plus. - Very good communication skills in English, both in writing and speaking. ⭐ We believe you are - Analytical and data-driven. - Structured with good project management skills. - A skilled relationship builder with strong stakeholder management. - Solution-oriented and used to working in international and cross-functional teams. - Independent while thriving in close collaboration with others. ## Job Details 📅 Start: Mid-August 2026 ⏳ Scope: 100% full-time 📆 Duration: 12 months 🏠 Location: 100% remote from any location in Sweden or other parts of Europe ## Why This Assignment? You get the opportunity to work in an international organization with a strong focus on digital transformation, modern marketing methods, and data-driven decisions. The assignment offers great variety, many contact points, and the opportunity to influence how global campaigns develop and deliver results. Does this sound like the next step in your career? Submit your application today. Selection is ongoing! Sway Sourcing is an innovative recruitment partner specializing in matching the right talent with the right company – quickly and efficiently. Our main focus lies within Economics, Administration, HR, Marketing, and IT, but we also have the broad expertise and flexibility required to deliver tailored recruitment solutions across all industries. Despite being a relatively new player, we have already built trust with many of Sweden's largest companies and work both nationally and internationally. With bases in Sweden and Spain, we offer a unique combination of local expertise and global reach. Our strong network and deep industry insights make us a natural partner for companies that want to stay ahead in their recruitment.
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