Regional Marketing Manager
Core
Execute regional marketing strategy for Insight Enterprises' IT solutions in Italy and Spain, driving lead generation and pipeline growth.
Role type
Regional Marketing Manager
Builds
Demand generation campaigns, brand awareness initiatives, and sales enablement for cloud, data, AI, and cybersecurity solutions.
Domain
B2B Technology / IT Services
Deliverable
product features
Required skills
B2B marketing strategy, demand generation, digital marketing, campaign execution, budget management, marketing automation, content strategy, social media, campaign analytics, stakeholder management
Preferred skills
Italian language proficiency, experience in technology sector
Technologies
Marketing automation platforms, social media tools, analytics platforms
Responsibilities
Design and deliver demand generation campaigns to drive pipeline and measurable ROI; Recommend and execute the most effective marketing mix (digital, events, partner campaigns, PR, social media); Monitor campaign performance and provide data-driven insights and optimization recommendations; Manage and optimize marketing budgets (including MDF) to maximize return on investment; Work with external vendors and agencies (PR, social media, creative) to drive local marketing initiatives; Align with global marketing teams to share best practices and scale successful initiatives.
Seniority
Mid-Senior, hands-on IC
