Senior ABM Digital Marketing Lead - Global (12-Month Maternity Cover)
Core
Execute and optimize account-based marketing (ABM) campaigns across programmatic/display, paid social, and other paid channels to drive engagement and pipeline for DeepL's enterprise B2B SaaS customers.
Role type
Senior individual-contributor ABM Digital Marketing Manager
Builds
Personalized, multi-channel paid ABM campaigns and scalable frameworks for regional teams
Domain
B2B SaaS / AI Translation
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
B2B SaaS ABM campaign execution, programmatic/display advertising, paid social media, field/SDR alignment, playbooks/frameworks development, martech stack evaluation, CRM integration, data-driven creative optimization, project management
Preferred skills
Enterprise B2B SaaS experience, agency/media partner management, localization of marketing assets
Technologies
Programmatic platforms, Display networks, Paid social platforms, CRM systems, Marketing automation tools, ABM technology platforms
Responsibilities
Build and optimize ABM campaigns across paid channels; Align with Field and SDR teams on target accounts and personas; Manage agency and media partner relationships; Develop frameworks and playbooks for regional marketers; Evaluate and onboard ABM technologies; Define and report on ABM-specific metrics
Seniority
Senior, hands-on IC